GRETA WAS OPENED IN APRIL OF 2011 AS AN INDEPENDENT, NON-PROFIT CULTURAL AND URBAN INITIATIVE IN THE INTERIOR OF THE ABANDONED BOUTIQUE ON A BUSY CITY LOCATION NEAR THE BRITISH SQUARE, THE ACADEMY OF FINE ARTS AND THE FACULTY OF ARCHITECTURE. ITS SPACE CAPACITY AND A GOOD LOCATION REPRESENT EXCELLENT STARTING POINT FOR LAUNCHING A WIDE RANGE OF CULTURAL AND EDUCATIONAL ACTIVITIES. THE PROGRAM THAT HAS BEEN CONTINUOUSLY RUNNING HAS BEEN FOCUSED PRIMARILY ON THE PRESENTATION OF CONTEMPORARY VISUAL ART IN THE IMMEDIATE URBAN ENVIRONMENT. THE INITIATIVE TO LAUNCH SUCH GALLERY HAS BEEN A DIRECT RESPONSE TO THE EVIDENT PUBLIC NEEDS IN CULTURE. PROGRAM STRUCTURE IS AN INNOVATION ON THE USUAL GALLERY SCENE WITH ITS INTENSIVE EXHIBITION PACE, WITH THE OPENING OF A NEW EXHIBITION EVERY MONDAY AND ORGANIZATION OF VARIOUS EDUCATIONAL AND CREATIVE PRESENTATION PROGRAM THROUGH THE REST OF THE WEEK. UNLIKE OTHER GALLERIES, GRETA WORKS AS AN OPEN PLATFORM FOR CONTEMPORARY ART WHICH CIRCUMVENTS THE USUAL INSTITUTIONAL PROCEDURES. IN GRETA GALLERY IT IS POSSIBLE TO SEE REPUTABLE ARTISTS FROM HOME AND ABROAD, BUT IT, ALSO, OPENS THE DOOR TO YOUNG AND STILL UNKNOWN ARTISTS. GRETA HAS BEEN, WITHIN ONE YEAR, RECOGNIZED AS A TRULY INDEPENDENT CULTURAL INITIATIVE. THE ENTIRE PROJECT IS BASED ON A STRONG ENTHUSIASM AND HAS GREAT SUPPORT OF BOTH, THE PUBLIC AND THE PROFESSION.